Google acquires Measure Map
15 02 2006Just got an email by Jeff Veen that Measure Map by Adaptive Path has been acquired by Google. Should be very good news for bloggers, I’m sure we’ll see some great things happening with it.
Do wonder how it will relate with Google Analytics, will they merge the two into a single tool down the line or keep one specialized for blogs? Time will tell…
http://googleblog.blogspot.com/2006/02/here-comes-measure-map.html
I think Measure Map is aimed at an entirely different audience. While Google Analytics are excellent for webmasters and marketeers, Measure Map is aimed at the Technignorant who doesn’t want to know all the insides.
On a blog, people don’t have to be pushed or guided along certain paths. Reading is the most important part. Knowing where your users come from is handy, but not mandatory.
Most people just want to know how many people secretly read their blog.
It’s a bit like compare Nedstat to Google Analytics: it’s just not the same. I’m using Google Analytics on my sites right now and I’m very very pleased with it. I don’t think I’ll be using Measure Map anytime soon since it’s not useful to me.
On a sidenote:
You may want to convert CrLf to so my very conventiently formatted comments don’t get onelined
Sorry. I typed an HTML -BR /- tag but it got eaten
I’m sure PHP has something that escapes HTML code, no?
Anyway, looking forward to see you again on the 26th!
Also, sorry for clogging your blog.
good point though I do find measure map much more suitable for blogs than analytics is. It hasn’t got nearly the amount of features Google Analytics has but its advantages are that it shows live stats, you can track comments and posts etc.
The main difference is the interface, the Flash/JS integration of measure map is just wonderful and much more intuitive than that of analytics; I think Google needs to abandon the artificial executive, marketer, webmaster divide. User roles aren’t as clear these days and they might as well allow people to create custom views.
My favorite feature of analytics that is missing from measure map is ’site overlay’. It would be extremely useful to see how blog design changes influence clickthrough rates. Right now you can’t easily find out by what route a user reached a particular post.
Analytics with realtime reports, custom views and the Flash/JS date chooser element would be my ideal stats system.
I just fixed that newline to br thing, was meaning to do that for a while now
See you on the 26th!