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	<title>Comments on: Flex Builder gets rebranded to Flash Builder</title>
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	<link>http://www.peterelst.com/blog/2009/05/17/flex-builder-gets-rebranded-to-flash-builder/</link>
	<description>Flash Platform Geek</description>
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		<title>By: Trinidev &#187; Flex Builder devient Flash Builder</title>
		<link>http://www.peterelst.com/blog/2009/05/17/flex-builder-gets-rebranded-to-flash-builder/comment-page-1/#comment-21099</link>
		<dc:creator>Trinidev &#187; Flex Builder devient Flash Builder</dc:creator>
		<pubDate>Mon, 25 May 2009 09:28:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.peterelst.com/blog/?p=1953#comment-21099</guid>
		<description>[...] pas indifférente, pour s&#8217;en convaincre, il suffit de lire les articles de Lee Brimelow et de Peter Elst (lisez les commentaires, c&#8217;est [...]</description>
		<content:encoded><![CDATA[<p>[...] pas indifférente, pour s&#8217;en convaincre, il suffit de lire les articles de Lee Brimelow et de Peter Elst (lisez les commentaires, c&#8217;est [...]</p>
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		<title>By: Joeflash&#8217;s Enigmacopaedia &#187; Don&#8217;t Panic: The Rebranding of Flex Builder</title>
		<link>http://www.peterelst.com/blog/2009/05/17/flex-builder-gets-rebranded-to-flash-builder/comment-page-1/#comment-21096</link>
		<dc:creator>Joeflash&#8217;s Enigmacopaedia &#187; Don&#8217;t Panic: The Rebranding of Flex Builder</dc:creator>
		<pubDate>Sun, 24 May 2009 06:21:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.peterelst.com/blog/?p=1953#comment-21096</guid>
		<description>[...] many people agree with the renaming, I&#8217;ve heard some mention about this being a bad move. Quite frankly, [...]</description>
		<content:encoded><![CDATA[<p>[...] many people agree with the renaming, I&#8217;ve heard some mention about this being a bad move. Quite frankly, [...]</p>
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		<title>By: Ryan Stewart</title>
		<link>http://www.peterelst.com/blog/2009/05/17/flex-builder-gets-rebranded-to-flash-builder/comment-page-1/#comment-21092</link>
		<dc:creator>Ryan Stewart</dc:creator>
		<pubDate>Mon, 18 May 2009 18:26:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.peterelst.com/blog/?p=1953#comment-21092</guid>
		<description>Hey Ain, this definitely isn&#039;t a case of Adobe trying to maximize revenue just by releasing random products. The three main apps: Flash Builder, Flash CS5, and Flash Catalyst, all fit different needs and target different audiences. You can make a Flash application with any of them, but depending on what *kind* of app you want to build, you may find that one of those three tools works best for you.

=Ryan
ryan@adobe.com</description>
		<content:encoded><![CDATA[<p>Hey Ain, this definitely isn&#8217;t a case of Adobe trying to maximize revenue just by releasing random products. The three main apps: Flash Builder, Flash CS5, and Flash Catalyst, all fit different needs and target different audiences. You can make a Flash application with any of them, but depending on what *kind* of app you want to build, you may find that one of those three tools works best for you.</p>
<p>=Ryan<br />
<a href="mailto:ryan@adobe.com">ryan@adobe.com</a></p>
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		<title>By: Ain</title>
		<link>http://www.peterelst.com/blog/2009/05/17/flex-builder-gets-rebranded-to-flash-builder/comment-page-1/#comment-21091</link>
		<dc:creator>Ain</dc:creator>
		<pubDate>Mon, 18 May 2009 15:55:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.peterelst.com/blog/?p=1953#comment-21091</guid>
		<description>There&#039;s another side of the coin here guys. 

Adobe is a corporation that is on top of software production and while they do want to keep us happy with the products, they also aim at profiting. We all know there are numerous versions of Windows Vista and Office, we can confirm the monopoly of Adobe graphics packages that have been pieced together for various niches. I sincerely hope any rebranding, renaming, repackaging etc. won&#039;t result in a need to get 4 different products instead of 1 just to make a simple Flash app.</description>
		<content:encoded><![CDATA[<p>There&#8217;s another side of the coin here guys. </p>
<p>Adobe is a corporation that is on top of software production and while they do want to keep us happy with the products, they also aim at profiting. We all know there are numerous versions of Windows Vista and Office, we can confirm the monopoly of Adobe graphics packages that have been pieced together for various niches. I sincerely hope any rebranding, renaming, repackaging etc. won&#8217;t result in a need to get 4 different products instead of 1 just to make a simple Flash app.</p>
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		<title>By: Rounding Up Flex Builder&#8217;s Busy Week</title>
		<link>http://www.peterelst.com/blog/2009/05/17/flex-builder-gets-rebranded-to-flash-builder/comment-page-1/#comment-21089</link>
		<dc:creator>Rounding Up Flex Builder&#8217;s Busy Week</dc:creator>
		<pubDate>Mon, 18 May 2009 15:01:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.peterelst.com/blog/?p=1953#comment-21089</guid>
		<description>[...] hold. Two, Flex Builder is being renamed rebranded as Flash Builder starting with the next release. Peter Elst, Ryan Stewart and Lee Brimelow cheer this new development and are all surprisingly reassuring that [...]</description>
		<content:encoded><![CDATA[<p>[...] hold. Two, Flex Builder is being renamed rebranded as Flash Builder starting with the next release. Peter Elst, Ryan Stewart and Lee Brimelow cheer this new development and are all surprisingly reassuring that [...]</p>
]]></content:encoded>
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		<title>By: Konrad</title>
		<link>http://www.peterelst.com/blog/2009/05/17/flex-builder-gets-rebranded-to-flash-builder/comment-page-1/#comment-21087</link>
		<dc:creator>Konrad</dc:creator>
		<pubDate>Mon, 18 May 2009 09:50:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.peterelst.com/blog/?p=1953#comment-21087</guid>
		<description>I think that the better way than changing names is to create 3 lines of products:

Flash Professional as tool to animate, draw, design and add code (like it is now in Flash IDE) + additional work views of Flash “Designer” and “Flash “Developer”.

Flash “Designer” - something like Adobe Flash Catalyst where you can (in simple way for Designer = with no code) add interactivity (as clue for FlashDeveloper less then way creating final movie) of basic components to UI elements of creation imported form other programs. 

Flash “Developer” - exactly the same features as Open Source FlashDevelop or Eclipse + tool where we can preview and simply modify (change properties) products of work form Flash Pro and Flash “Deigner”.

My dream is a tool (more like separate view) to add, view and manage tasks/comments in all Flash family programs. One click on UI element to add comment for designer like “You forget roll over state”, click commit, wait few minutes until “New version available” appear, click update document and everyone happy :) Better Adobe works on new cool features then change names.</description>
		<content:encoded><![CDATA[<p>I think that the better way than changing names is to create 3 lines of products:</p>
<p>Flash Professional as tool to animate, draw, design and add code (like it is now in Flash IDE) + additional work views of Flash “Designer” and “Flash “Developer”.</p>
<p>Flash “Designer” &#8211; something like Adobe Flash Catalyst where you can (in simple way for Designer = with no code) add interactivity (as clue for FlashDeveloper less then way creating final movie) of basic components to UI elements of creation imported form other programs. </p>
<p>Flash “Developer” &#8211; exactly the same features as Open Source FlashDevelop or Eclipse + tool where we can preview and simply modify (change properties) products of work form Flash Pro and Flash “Deigner”.</p>
<p>My dream is a tool (more like separate view) to add, view and manage tasks/comments in all Flash family programs. One click on UI element to add comment for designer like “You forget roll over state”, click commit, wait few minutes until “New version available” appear, click update document and everyone happy :) Better Adobe works on new cool features then change names.</p>
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		<title>By: De Flex Builder à Flash Builder&#8230; - AS_Blog  Vincent Helwig</title>
		<link>http://www.peterelst.com/blog/2009/05/17/flex-builder-gets-rebranded-to-flash-builder/comment-page-1/#comment-21086</link>
		<dc:creator>De Flex Builder à Flash Builder&#8230; - AS_Blog  Vincent Helwig</dc:creator>
		<pubDate>Mon, 18 May 2009 09:33:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.peterelst.com/blog/?p=1953#comment-21086</guid>
		<description>[...] un point, soulevé par Peter Elst &#187;, qui porte à confusion : Si on a d&#8217;un côté Flash Builder, et de l&#8217;autre Flash [...]</description>
		<content:encoded><![CDATA[<p>[...] un point, soulevé par Peter Elst &raquo;, qui porte à confusion : Si on a d&#8217;un côté Flash Builder, et de l&#8217;autre Flash [...]</p>
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		<title>By: Flex Builder is dead, Long live Flash Builder &#124; Cyril Hanquez</title>
		<link>http://www.peterelst.com/blog/2009/05/17/flex-builder-gets-rebranded-to-flash-builder/comment-page-1/#comment-21085</link>
		<dc:creator>Flex Builder is dead, Long live Flash Builder &#124; Cyril Hanquez</dc:creator>
		<pubDate>Sun, 17 May 2009 23:02:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.peterelst.com/blog/?p=1953#comment-21085</guid>
		<description>[...] Last point, the naming Flash Builder vs Flash Professional. I strongly agree with Peter Elst&#8217;s post, the epithet &#8220;builder&#8221; sounds so cheap compared to &#8220;Professional&#8221;! Flash [...]</description>
		<content:encoded><![CDATA[<p>[...] Last point, the naming Flash Builder vs Flash Professional. I strongly agree with Peter Elst&#8217;s post, the epithet &#8220;builder&#8221; sounds so cheap compared to &#8220;Professional&#8221;! Flash [...]</p>
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		<title>By: Dave</title>
		<link>http://www.peterelst.com/blog/2009/05/17/flex-builder-gets-rebranded-to-flash-builder/comment-page-1/#comment-21083</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Sun, 17 May 2009 04:04:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.peterelst.com/blog/?p=1953#comment-21083</guid>
		<description>I think rebranding Flash Professional is also a good idea as well. I&#039;d rather have the two robust products that are complimentary to each other while reducing the overlap (besides, the fact that FlexBuilder and Flash Pro don&#039;t share the same codebase already is asinine anyway). Following the suggestion of making Flash Designer integrate more seamlessly with Flash Builder I think will actually open the door for the two products to be bundled together. So when you purchase CS5 Web Premium you get Flash Builder and Flash Designer as part of the package. Up till now FlexBuilder has never been offered in any of the suites.

From the conversations I have to have with developers and business owners on a daily basis who dont realize Flash/Flex are the SAME THING once compiled, this actually helps my case. Today when I refer to a Flash project I get this &quot;oh God not Flash&quot; look... which often times is followed by &quot;we dont want Flash we want Flex&quot; as if its a different and somehow more legitimate format. Then I have to explain for the next 30 minutes that they compile to the same format and by saying Flash I am referring to the .swf file and not the IDE used to create it.

Anyway, enough of my little rant... what it boils down to is &quot;This is a GOOD thing&quot;!!</description>
		<content:encoded><![CDATA[<p>I think rebranding Flash Professional is also a good idea as well. I&#8217;d rather have the two robust products that are complimentary to each other while reducing the overlap (besides, the fact that FlexBuilder and Flash Pro don&#8217;t share the same codebase already is asinine anyway). Following the suggestion of making Flash Designer integrate more seamlessly with Flash Builder I think will actually open the door for the two products to be bundled together. So when you purchase CS5 Web Premium you get Flash Builder and Flash Designer as part of the package. Up till now FlexBuilder has never been offered in any of the suites.</p>
<p>From the conversations I have to have with developers and business owners on a daily basis who dont realize Flash/Flex are the SAME THING once compiled, this actually helps my case. Today when I refer to a Flash project I get this &#8220;oh God not Flash&#8221; look&#8230; which often times is followed by &#8220;we dont want Flash we want Flex&#8221; as if its a different and somehow more legitimate format. Then I have to explain for the next 30 minutes that they compile to the same format and by saying Flash I am referring to the .swf file and not the IDE used to create it.</p>
<p>Anyway, enough of my little rant&#8230; what it boils down to is &#8220;This is a GOOD thing&#8221;!!</p>
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		<title>By: Flex Builder gets renamed as Flash Builder at .swfgeek</title>
		<link>http://www.peterelst.com/blog/2009/05/17/flex-builder-gets-rebranded-to-flash-builder/comment-page-1/#comment-21082</link>
		<dc:creator>Flex Builder gets renamed as Flash Builder at .swfgeek</dc:creator>
		<pubDate>Sun, 17 May 2009 00:59:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.peterelst.com/blog/?p=1953#comment-21082</guid>
		<description>[...] Peter Elst Flex Builder gets rebranded to Flash Builder       The Flex Builder gets renamed as Flash Builder by David Gamez, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial 2.5 Mexico License.    Bookmark to:                   Hide Sites    $$(&#039;div.d517&#039;).each( function(e) { e.visualEffect(&#039;slide_up&#039;,{duration:0.5}) });       &#171; Links for 2009-05-15 [...]</description>
		<content:encoded><![CDATA[<p>[...] Peter Elst Flex Builder gets rebranded to Flash Builder       The Flex Builder gets renamed as Flash Builder by David Gamez, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial 2.5 Mexico License.    Bookmark to:                   Hide Sites    $$(&#8216;div.d517&#8242;).each( function(e) { e.visualEffect(&#8216;slide_up&#8217;,{duration:0.5}) });       &laquo; Links for 2009-05-15 [...]</p>
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